Mastering Moisture for 4C Hair
For women of African descent, particularly those with 4C textured hair, moisture is the single most important factor in maintaining healthy, growing hair. Our curls are beautiful but can be prone to dryness due to the tight coil pattern preventing natural oils from traveling down the hair shaft.
1. The LOC Method is Your Best Friend
Always seal in moisture using the Liquid-Oil-Cream method. Use our Hydrating Curl Leave-In as your liquid base, follow with a natural oil, and seal it all in with our Raw Organic African Shea Butter.
2. Deep Condition Weekly
Never skip your deep conditioning day. Use our Manuka Honey & Mafura Oil Set to provide the intensive hydration your curls crave.
3. Protect While You Sleep
Cotton pillowcases are moisture thieves! Use our Jumbo Waterproof Shower Cap or a silk bonnet to keep your hair protected and hydrated overnight.